According to @DataDrivenInvestor, the NFL has become the largest shareholder of Genius Sports $GENI, now holding approximately 8.7% of the company. This direct stake provides investors with exposure to the NFL's growth and a platform-agnostic position in the expanding sports-betting sector. Additionally, there is potential for the market to value Genius Sports with a SaaS multiple, further enhancing its investment appeal. This development is significant for crypto market participants seeking indirect sports-betting and gaming exposure, as blockchain integrations and sports data tokenization trends continue to rise (source: @DataDrivenInvestor, Twitter).